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There's no one-size-fits-all approach to business. Strategic frameworks can often be limiting, and what has worked well for one company may signal the beginning of the end for another.


This is where situational awareness comes in handy...


Wardley Mapping can help to determine when to outsource, when to buy and when to build. By investing in the innovations that are of the greatest value to customers - and building upon the successes that have come before - it is possible to not only predict the future, but to shape it!

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