THE GREATEST
DESIGN OF
ALL TIME?

The designs of some of our greatest inventions are inspired by nature – from imitating birds to build flying machines, leaves to design solar panels, or brains to construct the ‘neural networks’ behind AI. This concept of taking a leaf from nature's design book is called ‘biomimicry’. But we've only just scratched the surface of this vast encyclopaedia of design inspiration.

The natural world is the most advanced Research & Development lab in existence. It has spent billions of years tinkering away at nearly every design and engineering roadblock under the sun.

With so much time to experiment and optimise, nature’s designs are usually much more elegant and efficient than anything we could come up with. Even more impressively, nature manages to achieve all this without depleting the resources it depends on or polluting the environment.

Could taking a closer look at nature’s designs set us on a path to greater innovation and a more sustainable future?