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REASONING FROM FIRST PRINCIPLES
In a competitive market, it is important to challenge conventional wisdom to broaden our horizons.
Reasoning from first principles does just that by asking "why?" By questioning EVERYTHING, it is possible to remove assumptions in order to deal with a problem in its most fundamental form.
This approach has been central to Space X's Elon Musk's method of problem-solving, and has helped him to achieve the "impossible".